What is SEO ? Search Engine Optimization

SEO stands for search engine optimization. This is a method used to increase your website’s visibility in search engines like Google, Bing, Yahoo etc. SEO helps you get free organic traffic from search engines. There are many aspects that come under this category like On-page SEO, Off-page SEO, Link Building and many more. What is SEO ? Search Engine Optimization

SEO stands for search engine optimization, and it’s basically the practice of optimizing your website to rank higher on search engines like Google, Bing, Yahoo, etc. There are many different strategies that can be used to optimize your site, but here we’ll focus mainly on how to use keywords effectively to improve your rankings.
Keywords are what people type into search engines to find websites like yours. Your goal is to make sure that those keywords appear early in the results page when someone searches for them. This way, they have a greater chance of clicking on your link and finding exactly what they’re looking for.
There are two major components involved in SEO: On-page and Off-page. Both play a role in getting your website ranked high in search results. Let’s take a look at each.
On-Page Optimization
This refers to the actual content of your website. You should include relevant keywords throughout your pages, but don’t overdo it. If you try to stuff keywords down your readers’ throats, they may become annoyed and not want to visit your site again. Instead, sprinkle your keywords throughout your text naturally and organically.
You should also keep your meta description tag (the little box that appears below the URL) under 160 characters. This is the first thing that shows up when someone clicks on your link from a search result. Make sure it accurately describes your page and contains the keyword(s) that you want to target.

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